We are excited to share some important news: our company is opening a new warehouse in Sweden — a market that holds deep meaning for us. With our Swedish roots and Scandinavia’s strong passion for winter sports and Nordic skiing, this region has always been close to our identity and our long-term strategy.
Why Sweden?
Sweden is one of our most important markets, and demand for our products across Scandinavia continues to grow. Establishing a warehouse here is a natural next step. It allows us to strengthen our presence in a region that not only aligns with our heritage but also with the way our products are used, valued, and trusted.
Faster Deliveries & Lower Shipping Costs
One of the key advantages of this new location is a dramatic improvement in logistics. A local warehouse means significantly shorter delivery times, reduced shipping costs, and more reliable availability of our products throughout Scandinavia. This move reflects our commitment to serving our partners and customers with greater speed, efficiency, and flexibility.
Strengthening Our Commitment to Quality
Quality has always been at the core of our company. The new Swedish warehouse will support even better inventory management and quality control, ensuring that products reach customers in optimal condition. It also reinforces our long-term commitment to the Scandinavian market and our dedication to the winter sports community that inspires much of what we do.
Looking Ahead
This expansion marks an important milestone for us — not only as a strategic investment, but as a homecoming to our roots. We look forward to building even stronger relationships with our Scandinavian partners and customers, supporting the region’s enthusiasm for winter sports, and continuing to grow together.
Stay tuned for more updates as we open our new warehouse in Sweden. We are thrilled to take this next step with you.
